Happy Thursday!
We’ve all felt it—you pour your heart into your work, build something new, put your message out there, and then…what?
Suddenly you’re told you have to become a walking billboard to survive. You must build a “brand.” Post on repeat. Hustle your face off. Monetize! Advertise! Stay visible! Upsell!
The creation is never enough. The work you put in is never enough. You have to do something to build, right? Even if the thing you want to build has nothing to do with becoming a brand and everything to do with creating something real.
But what if all this hustle and brand building is exactly the wrong path for you? What if by tapping into our own humanity we can build something even stronger, better, and more authentic than the current landscape?
On our latest episode of The Unreachable Podcast, we dive into this idea of “You’re Not a Brand. You’re a Human.” We unpack the problem with turning creators into marketers and why constant visibility might be costing us more than we realize. (For all my writers out there, this Writer’s Digest article is for you.)
Here’s a sneak peek at what we cover today:
Myths That Haunt Us
You have to build a brand to be legit.
Visibility equals value.
If no one sees it, does it even matter?
The Real Cost
Psychological burnout from perpetual posting
Nervous system overwhelm when “always on” becomes “all day long”
Big Questions
Can we share our work without selling out?
Is there a way to market that doesn’t drain our souls?
Fresh Solutions
Make Visibility a Byproduct
Create work so resonant people share it for you—no shouting required.Audience as Collaborators
Build with your people, not at them. Early readers, behind-the-scenes co-creation, private feedback loops.Reverse Funnel Strategy
Flip the script: go deep with a few before trying to convert the masses.Invisible Influence Content
Think private podcasts, emailed letters, unlisted videos—impact without the burnout.Slow-Release Like an Artist
Your work is vinyl, not a tech demo. Let it breathe, discover, then sell.Borrow Platforms, Don’t Build Empires
Partner on someone else’s stage—guest spots, newsletter swaps, community collabs.Anchor in Sensation, Not Strategy
Pause. Feel. If it doesn’t vibe in your body, it’s not worth posting.
Ready for a more human way to share your gifts?
If you’ve ever felt like shouting into the void, this one’s for you. Let’s make noise that actually matters.
👉 [Listen above or wherever you get your podcasts!]
Tune in now and let’s reclaim marketing for humans—one soulful step at a time.
With heart + humanity,
Rea & Alex
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